Upfront Analysis: Why Marketers Are Back in Love with TV

Jun 21, 2010  •  Post A Comment

Marketers are back in love with TV, reports Brian Steinberg at Advertising Age.

According to the article, "Indeed, as marketers examine all sorts of new-media options, they may be finding that TV is a better buy for the money. "In online video, if you try to reach the audience you get on national television, it will cost you more" on a per-customer basis, suggested Rino Scanzoni, chief investment officer at WPP’s Group M. "You have to put together a lot of inventory to be able to reach that level" of unique viewers. TV looks dowdy compared to a lot of new technology, but "its underlying value has really sustained itself through a lot of transformation in the media landscape," he said."

To read Advertising Age’s complete analysis about the resurgence of TV, please click here.

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