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Versus, Getting Ready for Tour de France Broadcast, to Offer iPhone App and ‘Tour Tracker’

Jun 30, 2010  •  Post A Comment

The Versus network, which is preparing for its annual Tour de France coverage, is also prepping for a boost in online demand after its Website saw usage more than double a year ago, reports B&C.

The network will offer a free iPhone application that will provide video highlights, race results and course profiles. But Versus also hopes to make money from its live streaming "Tour Tracker," which allows viewers to watch the race in high-definition from any computer for $29.95.

The service will also provide GPS tracking, rider positions, standing updates and more, the story says. The iPhone app, meanwhile, will charge an additional $14.99 for a live-streaming update, the article adds.

The applications will be accessible when the race begins on July 3. The Comcast-owned network will broadcast about 14 hours a day of high-definition race coverage.

14 Comments

  1. Want go teg an idea of why Comcast wants NBCU? Look at how they are monitizing the Tour de France. You can imagine how they could monitize NBCU programing.

  2. Informative post! Do you have any thoughts that you maybe willing to divulge to illustrate the last section a small bit further? thanks a lot

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