The World Cup ratings have jumped 64% since 2006, with ESPN and ABC drawing 3.35 million viewers, compared with 2.9 million four years ago, reports Mediaweek.
Univision is also pulling in big audiences for its Spanish-language broadcasts, the article says. It drew 4.11 million viewers for its coverage of the USA-England tie. But viewers are also tuning into the Web to catch the tournament, with ESPN’s non-TV platforms showing a 13% jump in reach through Day 3.
Univision, which is streaming all 64 games free online, said it’s set new records each day since the tournament began, with Univision.Futbol.com drawing 6 million visits in the U.S. and Puerto Rico through June 15, double its traffic in 2006, the article says.