World Cup Ratings Show 64% Jump from 2006, as ESPN and ABC Draw Average of 3.35 Million Viewers

Jun 21, 2010  •  Post A Comment

The World Cup ratings have jumped 64% since 2006, with ESPN and ABC drawing 3.35 million viewers, compared with 2.9 million four years ago, reports Mediaweek.

Univision is also pulling in big audiences for its Spanish-language broadcasts, the article says. It drew 4.11 million viewers for its coverage of the USA-England tie. But viewers are also tuning into the Web to catch the tournament, with ESPN’s non-TV platforms showing a 13% jump in reach through Day 3.

Univision, which is streaming all 64 games free online, said it’s set new records each day since the tournament began, with Univision.Futbol.com drawing 6 million visits in the U.S. and Puerto Rico through June 15, double its traffic in 2006, the article says.

One Comment

  1. Sorry, an increase from 2.9 to 3.35 is only 15% not 64%. Who is doing the math at Mediaweek?

Your Comment

Email (will not be published)