‘Oprah’ Finale to Score Huge Advertising Prices, With Spots Possibly Ranging as High as $1 Million

Jun 21, 2010  •  Post A Comment

The finale of "Oprah" will score huge advertising prices, perhaps as high as $1 million, as advertisers pay up to reach viewers tuning in to see her sign off, reports Jon Lafayette in B&C

CBS Television Distribution is seeking prices between $500,000 to $1 million for the last episode, airing in September 2011, and represents a several-fold increase in the $100,000 price per 30 seconds already paid by some sponsors, the report says.

According to one advertising buyer, CTD may be holding back some inventory to see how demand and pricing will rise as the finale draws closer.

Such price jumps for finales is typical, especially for shows with devoted fan bases, such as "Lost," which reportedly drew 400% jump in pricing for its last episode with prices of between $850,000 to $950,000, the article says.

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