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Creative Thinking Award of the Day: The Reason Mobile TV Has Not Taken Off in the U.S.

Jul 28, 2010  •  Post A Comment

Here’s an interesting take on why mobile TV has not taken off in the U.S.

It’s our dearth of public transportation, reports the Wall St. Journal (note that the Journal is behind a firewall and may charge you to read this story).

"Many Americans are driving when they aren’t at home or at work—and less able to watch TV on the go than users in countries where public transportation is more widely used," the story says. One analyst estimates there will be 12.8 million mobile TV subscribers in North America this year, while worldwide there will be 178.4 million customers of such services, the article adds.

The lack of acceptance means that chip maker Qualcomm could give up its six-year effort to bring TV to mobile phones, with the company saying it’s considering "a number of alternatives" for its FLO TV wireless network, which powers mobile-TV services from AT&T and Verizon Wireless, the article adds. A company spokeswoman declined to elaborate.

4 Comments

  1. Why use words like creative… when a word like stupid is much more accurate?

  2. Perhaps it also has to do with the fact that the technology is just not “up to snuff”. Personally, I have only dealt with Sprint TV but it takes too long to download and when it does, it often does not even fill the screen. Build it right and they will come!

  3. I agree with Dbear. Our networks cannot support the video we are doing now. How would they handle it if we doubled the users. Even video over broadband can be difficult in many areas. The country needs take the money out Afganistan and put it into building the best internet infrastructure available. It would be the best thing that could be done to improve the economy.

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