CNN’s ratings woes continue, with Anderson Cooper’s show in the doldrums, reports the Los Angeles Times’ Company Town blog.
Anderson Cooper’s show averaged just 575,000 viewers for July, representing a 56% decline from the same period a year earlier. it’s also the second least-watched month ever for Cooper, who reported from hot spots such as the BP oil spill and Haiti, the story says.
John King, meanwhile, has shed 42% of the viewers that Lou Dobbs drew last July, placing CNN fourth in the hour.
Still, CNN’s rivals also saw audience declines in July, the story points out: "Fox News is still on way out on top, but its prime-time average is down 11% in viewers compared to the same month a year ago while MSNBC was off 9%. CNN’s sister channel HLN saw 20% of its audience disappear."