Wildest Story of the Day: Is Your Detergent Stalking You? (Dirt is Good)

Jul 30, 2010  •  Post A Comment

Here’s a wild one for you. Unilever is doing a promotion wherein it’s putting a GPS tracking device in some boxes of detergent on supermarket shelves.

Once the box leaves the store the GPS device is automatically activated so the customer can be tracked. All of this is not known by the unsuspecting shopper who bought the detergent.

Is this everyone’s worst 1984-intrusive Big Brother nightmare or what?

What’s happens next is that once the consumer gets home she or he is tracked down–and given a prize for buying the box of detergent!

OK, we guess this promotion represents real out-of-the-box thinking, but still…

All of the details of this wild and crazy idea are in Advertising Age, in a wonderful story by our friend Laurel Wentz. It’s a must read, and you can find it if you click here.


  1. The press release addressing the backlash coming soon.

  2. I did a program with too much value in the box once. Consumers were opening the packages at the store to find the right packages. Store owners beware!

  3. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

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