The Betty White media avalanche continues with the announcement Thursday by TV Land that it has launched a line of character-oriented merchandise based on her role in the sitcom "Hot In Cleveland."

Wednesday night’s cliffhanger ending to the show’s season finale had White’s character, Elka, arrested for her late husband’s involvement with the mob. The “Free Elka” line includes T-shirts, coffee mug and bags, and features the mug shot of White’s character along with the “Hot in Cleveland” logo.

The products are now available on the TV Land Web site.