WFTV-TV in Orlando, Florida has decided that Oprah Winfrey’s timeslot will go to Dr. Mehmet Oz’s program "Dr. Oz" when Winfrey’s show goes off the air in 2011, reports the Orlando Sentinel.
"We did research, and that’s what viewers said that wanted at 4 o’clock,” WFTV General Manager Shawn Bartelt says. “Pretty much what folks told us they wanted in the 4 p.m. hour was information and a little entertainment. They wanted a substantive show."
Winfrey’s show had been a ratings draw for the ABC-affiliated station and helped provide a lead-in to the station’s early evening news, the story says. In the market, "Dr. Oz" currently airs on NBC-affiliated WESH-TV, although WFTV had finished negotiations for the show several weeks ago, the article adds.