As regular readers of TVWeek know, we have long admired the reportage of the talented James Hibberd, who used to work for us and who now writes for The Hollywood Reporter.
The other day, Michael Vick announced that he had canceled his VH1 show "The Michael Vick Project" after its 10-episode airing.
Hibberd knows that it’s rare for a star to cancel his or her own show after one season. He wrote on his Live Feed blog, "Smelling doggy do-do, I called BET," to see who they’d say canceled the show.
BET told him that what really happened is that the show was designed to air only one season.
Hibberd wrote that was a strange response because "It’s not the way the business functions. It’s like trying to tell the traffic cop the light was blue. Networks sometimes announce a short order if they think a project is only going to work in the short term, but they never walk away from a second season of a reality show IF it was successful. Reality stars do quit — Oprah Winfrey pulled the plug on ‘Oprah’s Big Give’ after one season — but that’s very rare."
Given that the show opened big with 1.8 million viewers, but finished at 800,000 viewers, ratings probably did in the show, Hibberd notes.
But with BET saying that Vick didn’t cancel the series, and claiming that they didn’t cancel the series, Hibberd concludes, " ‘The Michael Vick Project’ — the show that canceled itself."