NBC Tells Federal Communications Commission that Super Bowl, Olympics Wouldn’t Move to Cable in Comcast Merger

Aug 13, 2010  •  Post A Comment

NBC Universal sought to reassure the Federal Communications Commission that the Super Bowl and Olympics wouldn’t end up on cable as part of the proposed merger with Comcast, reports MediaDailyNews.

Dick Ebersol, who heads NBCU’s sports and Olympics programming, and Gary Zenkel, president of NBC Olympics, met with FCC staffers and a Department of Justice attorney on Wednesday, the story says.

According to a meeting summary, the NBCU executives said the merger would help the media company’s ability to buy sports rights and wouldn’t result in major sporting events moving to cable, the story says.


  1. Shouldn’t Comcast be the ones making the assurances?

  2. I wouldn’t believe a word from either of them. And how long are these empty assurances guaranteed? Probably not even until the next huge multinational conglomerate takes over Comcast in a multi-billion $$$ buyout.

  3. Apparently they haven’t been watching the past few Olympics. It has already moved to cable channels and also to the Internet. There is nothing wrong with that move. It has provided many more hours of programming and allowed fans to see the sports they wanted rather than the canned Network coverage. The move has actually been a plus.

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