A new option for watching TV shows through iTunes may soon be coming from Apple, allowing consumers to rent episodes for prices as low as 99 cents, reports Bloomberg News.
Currently iTunes sells TV episodes for $1.99 or $2.99 each, and only movies are available for renting. Consumers would be able to watch programs from Fox for 48 hours, and Apple is also in discussions ABC parent Walt Disney Company, CBS Corp. and NBC Universal, the story says.
With the service, viewers would be able to rent TV shows within 24 hours of their air dates and the programs would be free of advertisements, the article adds. Apple will hold an event on Sept. 7 in San Francisco — two weeks before the 2010-11 prime-time season begins — to announce the service, as well as updated devices, according to the piece.
ABC and Fox are closer to reaching a deal with Apple than NBC and CBS, the story adds. CBS and NBC may not be part of the Sept. 7 event. Apple, Fox, CBS, NBC and Disney declined to comment.