Clearly, the biggest story about those who write about Hollywood over the past several years has been the rise of Nikki Finke and her Deadline.com.
Now Mail.com Media Corporation (MMC), whose portfolio includes Deadline.com, has hired someone on the business side who is as much a force of nature as Finke is on the edit side: Lynne Segall.
Going back to the days when The Hollywood Reporter and Variety were privately owned by their founding families, it was Segall who made THR competitive on the business side of the ledger, as she implemented a strategy of over 100 special issues.
After leaving THR four years ago, Segall went to the Los Angeles Times, where she broke new ground–sometimes controversially–with the entertainment advertising she brought the paper.
Said the MMC announcement about the hiring of its new vice president/publisher: "Segall will be responsible for the development and execution of advertising sales and business development strategies for MMC’s entertainment portfolio including Deadline.com, HollywoodLife.com, Movieline.com, and events such as the Young Hollywood Awards, Style Awards, and Breakthrough Of The Year Awards. She will report to MMC’s Chairman & CEO Jay Penske."
My how doing publishing business in the biz is ever shifting and changing. Incidentally…when I was a reporter at THR in the 1970s we did more than 200 special issues with adman Harold Schwartz (he later went to VARIETY), and some with now TCM host Bob Osborne who then put together THR’s special issues for the Oscars, etc.
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