Paul Lee, the new chief of ABC’s entertainment group, said he’ll "take some risks" to bump the network out of third place, reports Bloomberg News.

What he won’t do is narrow the the ABC target audience to the millennial demographic, which is the group he aimed for while running ABC Family with shows such as "Pretty Little Liars," the article says. “The way to program a cable network is to do one thing and do it well. A broadcast network is a much larger canvas," he said at the Television Critics Association press tour on Sunday, August 1, 2010.

Lee, 50, said he’ll find a brand identity for ABC, similar to how Fox appeals to younger men with its schedule. The Associated Press reports that Lee won’t change the fall schedule because it’s "locked and loaded" and last minute changes could "do more damage than good."

Lee also declined to talk about the departure of his predecessor, Stephen McPherson, the article adds.