After the Parents Television Council sent a letter to 300 advertisers asking them to stay away from CBS’s "$#*! My Dad Says," industry marketers say the only issue that may keep advertisers away is if the show isn’t funny, according to The Hollywood Reporter.
In fact, the publicity from the PTC campaign may help the show, the article says.
The PTC objects to the show’s title, and has urged advertisers not to sponsor the show "unless they wish to associate their hard-earned brands with excrement."
"The show’s target demographics of 19- to 35-somethings make the Grandpa Network immediately hipper," says Greg Poulos, president of events agency Bluefin Prods.
Still, one unnamed media buyer says the program isn’t one of the most anticipated shows of the next season, although the title helps generate a bit of interest, the story says.