With Summer Shows, TV Networks Keep Ratings Fairly Stable Although New Scripted Shows Struggle

Aug 26, 2010  •  Post A Comment

The top four broadcasters kept their ratings stable over the summer months although struggled to find viewers for new scripted shows, while cable networks debuted scripted hits such as "Covert Affairs" on USA and "Rizzoli & Isles" on TNT, reports our good friend Gary Levin–who’s one of the smartest people on the TV beat–in USA Today.

The broadcasters increased their ratings by 3%, although ABC was the only one to significantly improve compared with last summer, the story says.The NBA finals, "The Bachelorette" and "Wipeout" helped boost ABC viewership by 21%.

But scripted shows on the broadcasters fizzled, except for "Rookie Blue," which drew 7.3 million viewers, according to the article.

About cable, Levin wrote, "Basic-cable networks were down 1% in prime time, paced by declines at news networks CNN (–42%), Fox News (–12%) and MSNBC (–9%). USA was down 5%, but again ranked first, nearly a million viewers ahead of Disney Channel and TNT. Other networks fared well with new series, from TV Land’s ‘Hot in Cleveland’ to A&E’s ‘The Glades’ and ABC Family’s ‘Pretty Little Liars.’ "


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