CNN’s August Ratings Show Lowest Primetime Viewership in a Decade

Sep 1, 2010  •  Post A Comment

CNN’s primetime viewership was at its lowest in a decade this past August, indicating the need for its new fall line-up, reports TVNewser.com.

Every CNN program declined by double digits in the afternoon when compared with the year-earlier numbers, the story says. "The Situation Room" declined 32% in total viewers and 28% in viewers between the ages of 25 to 54 years old, the story says, while "John King USA" dropped 43% in total viewers and 41% in the demographic. In primetime, "Larry King" plunged both 50% in total viewers and in the demographic, the story says.

Meanwhile, Fox News managed to lead the cable-news channels in ratings, but it too was hit by a summer slump, according to a separate TVNewser.com story.

In total day, the network slipped 16% in total viewers and 19% among viewers between 25 to 54 years old. Primetime shows saw a decline of 21% in total viewers and 26% in the demographic. "Glenn Beck" had a decline of 12% in total viewers and 17% in the demo, the story says.

All three of its primetime shows also posted losses, with total viewers declining 20% for "The The O’Reilly Factor," 21% for "Hannity", and a 17% decline for "On the Record."


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