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CNN’s August Ratings Show Lowest Primetime Viewership in a Decade

Sep 1, 2010  •  Post A Comment

CNN’s primetime viewership was at its lowest in a decade this past August, indicating the need for its new fall line-up, reports TVNewser.com.

Every CNN program declined by double digits in the afternoon when compared with the year-earlier numbers, the story says. "The Situation Room" declined 32% in total viewers and 28% in viewers between the ages of 25 to 54 years old, the story says, while "John King USA" dropped 43% in total viewers and 41% in the demographic. In primetime, "Larry King" plunged both 50% in total viewers and in the demographic, the story says.

Meanwhile, Fox News managed to lead the cable-news channels in ratings, but it too was hit by a summer slump, according to a separate TVNewser.com story.

In total day, the network slipped 16% in total viewers and 19% among viewers between 25 to 54 years old. Primetime shows saw a decline of 21% in total viewers and 26% in the demographic. "Glenn Beck" had a decline of 12% in total viewers and 17% in the demo, the story says.

All three of its primetime shows also posted losses, with total viewers declining 20% for "The The O’Reilly Factor," 21% for "Hannity", and a 17% decline for "On the Record."

2 Comments

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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