Hulu has signed up "a handful" of advertising sponsors pledging significant monies to air their ads during the debut of the online-television site’s subscription service, reports the New York Post.
Each of the sponsors is be paying $2 million for ads on the new Hulu service, the article says.
The service, called Hulu Plus, will be widely released in October, although it’s available now on an invitation-only basis, the article says.
For their $2 million, advertisers will get a larger presence across a TV show’s complete episodes, instead of the handful of episodes that Hulu now provides on its basic service, the story says. Hulu Plus, which costs $9.99 a month, will debut with every episode of 45 hit shows such as "Glee" and "Modern Family," as well as a library of older hits, such as "Buffy the Vampire Slayer."
Hulu declined to comment.