So Who’s Watching TV News at 4:30 a.m.? In Boston, Potential Audience of 375,000 Viewers Draws Four Stations

Sep 29, 2010  •  Post A Comment

The Boston Globe looks at the early-morning television environment given that four local stations and cable networks will soon be battling it out for the 4:30 a.m. crowd.

New England Cable News and WBZ-TV started offering the pre-dawn news last spring and will be joined this month by WFXT and WCVB-TV, the story says.

The potential audience?

According to Nielsen, there are 375,000 potential viewers in the Boston area at that time. The piece looks at what the newscasts provide, which seems to be the same formula at each station, the story says.

"WEATHER/newsfiller/newsfiller/newsfiller/whiffofsportsorbusinessreporting/advertising/WEATHER/newsfiller/newsfiller/whiffofsportsorbusinessreporting/advertising/WEATHER. That’s right, weather three times in the half hour, even if it’s the weather in New York (tornadoes!) or in Bermuda," the article says.


  1. KOCO-Oklahoma City and KTUL-Tulsa have started the 4:30am newscasts. Haven’t actually watched KOCO’s since I’m asleep at that time, but I’ve seen them do promos.

  2. Thanks

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