The Campaign for a Commercial Free Childhood has asked the Federal Communications Commission to block a cartoon television show because the group claims it’s only an ad for Skechers children’s shoes, reports the Associated Press.
The show, called "Zevo-3," is scheduled to debut Oct. 11 on cable network Nicktoons and follows three teenagers who save New Eden City from evil monsters.
The heroes have previously appeared in TV ads and comic books promoting the children’s shoes, the story says. According to the complaint, "Zevo-3" is "the first children’s television program starring characters that are known to children only as commercial logos and spokescharacters."
The show doesn’t include overt sales pitches for the shoes, according to Kristen Van Cott, co-executive producer of "Zevo-3" and a senior vice president of Skechers Entertainment. Nicktoons spokesman David Bittler said, "This show does not violate the Children’s Television Act."