NBC’s goal this season is to displace ABC as the third-ranked network in the ratings, Bloomberg reports.

"Our real competition is ABC," says Angela Bromstad, president of prime-time entertainment, the article notes, adding that that means dislodging ABC from its third-place standing, rather than taking on top-rated CBS or Fox at No. 2.

NBC is reversing its strategy of shrinking its broadcast business with this season’s bets on shows from the likes of Jerry Bruckheimer and J.J. Abrams, the story says.

"We had spent the last several years shrinking our business by looking at the economics and maybe we went too far," says Jeff Gaspin, chairman of NBC Universal TV Entertainment. This season, NBC may be doubling its investment in new shows to $125 million to $150 million, the story says, citing an estimate from Jack Myers of the Jack Myers Media Business Report. NBC declined to comment on how much it has spent for new shows.