NBC’s ‘Apprentice’ Premieres to Feeble Ratings as CBS’s ‘Big Bang Theory’ Rerun Marathon Wins the Night

Sep 17, 2010  •  Post A Comment

CBS’s marathon of four reruns of "The Big Bang Theory" was the top Nielsen programming block Thursday night, even up against the season premiere of NBC’s "The Apprentice," reports TVbytheNumbers.com.

At 8 p.m. a new "Vampire Diaries" on CW rated a 1.4 in the 18-49 demographic for the hour, up against all reruns. CBS’s “Big Bang Theory” repeats topped the competition with a 2.0 rating and a 2.4 for the two half-hours.

At 9 p.m. the first hour of "The Apprentice" rated a 1.4 and a 1.5 for the top and bottom halves of the hour in the 18-49 demo, besting CW’s "Nikita," which averaged a 1.25 in the demo. “Big Bang Theory” again led the way with a 2.6 rating in the demo for each half-hour.

The 10 p.m. hour of "The Apprentice" logged a 1.55 average rating in the 18-49 demo running against only reruns. The show’s overall 1.5 rating in the demo made it the lowest-rated “Apprentice” ever, according to the story.

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