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More Changes at Hallmark: ‘Martha Stewart’ Programming Block Shortened in Length

Oct 11, 2010  •  Post A Comment

"The Hallmark Channel has shrunk its lifestyle-programming block from Martha Stewart Living Omnimedia that launched only last month but has gotten off to a weak ratings start," according to The Hollywood Reporter. 

According to the article, "[T]he network has gone back to airing classic TV fare in the form of "Little House on the Prairie" in the 3-6 p.m. slot as of the first week of this month. Those three hours originally were part of what Hallmark touted as a 10 a.m.-6 p.m. MSLO lifestyle block."

Furthermore, the article says, "Hallmark also quietly has taken a new approach to reruns of each weekday’s "Stewart." It started off with two reruns a day, at 4 p.m. and 5 p.m., but that has changed to a 2 p.m. rerun following a 1 p.m. rerun of the previous day’s episode."

As previously reported, Laura Sillars, Hallmark’s senior vice president for lifestyle programming, is no longer with the network.

2 Comments

  1. I have noticed the reduction in Martha time. “It is a good thing”. BUT I HAVE REGRETTED THE LOSS OF THE PROGRAM “EVERYDAY FOOd”. What happened to that wonderful
    part of the Martha lineup?? Only on PBS that I can find.

  2. I just have to say, very good info. i’ve been trying to find something like this for a while. can i subscribe somehow to new content? like email subscription or rss feed?

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