"The Hallmark Channel has shrunk its lifestyle-programming block from Martha Stewart Living Omnimedia that launched only last month but has gotten off to a weak ratings start," according to The Hollywood Reporter.
According to the article, "[T]he network has gone back to airing classic TV fare in the form of "Little House on the Prairie" in the 3-6 p.m. slot as of the first week of this month. Those three hours originally were part of what Hallmark touted as a 10 a.m.-6 p.m. MSLO lifestyle block."
Furthermore, the article says, "Hallmark also quietly has taken a new approach to reruns of each weekday’s "Stewart." It started off with two reruns a day, at 4 p.m. and 5 p.m., but that has changed to a 2 p.m. rerun following a 1 p.m. rerun of the previous day’s episode."
As previously reported, Laura Sillars, Hallmark’s senior vice president for lifestyle programming, is no longer with the network.