Google is negotiating with ABC, NBC and CBS about unblocking access to the networks’ Websites for Google TV, after the three biggest U.S. television broadcasters blocked online versions of their programs from Google’s new Web-TV service, reports Reuters.
ABC and NBC confirmed on Thursday that they had blocked Google TV from accessing their shows online, while News Corp.’s Fox is also considering a similar move, the story notes.
CBS, which declined to comment, also blocked access to full-length episodes of its programs, such as ‘CSI," the article adds.
According to the story, the moves by the broadcasters may be spurred by a perceived threat to advertising revenue, according to Gartner analyst Van Baker. "Everybody knows the lock that Google has on Internet traffic in terms of advertising. If you take that model and you extend it to television, suddenly Google’s power becomes enormous in the advertising space and the broadcasters don’t like that idea," Baker said.