In an interview with B&C’s Ben Grossman, UFC President Dana White outlined his sport’s TV strategy and said UFC will break through to broadcast in 2011. The organization will also start its own channel within the next two years, White said.
The sport has already done well on pay per view and on cable outlets including Spike and Versus. But White told the publication that UFC expects to achieve its larger goal of finally arriving on broadcast TV next year. He is also shopping for a deal to take the place of the Spike agreement, which expires in 2011.
“A lot of people don’t realize we are in a half a billion homes around the world,” White told the publication. “You know all the things we’ve been through in the United States, but this sport travels well. Cricket will never be big here and the NFL will never be big around the world. But we are all human beings and fighting is in our DNA. We get it and we like it. So we are working on a couple moves now and should be in a billion homes around the world in the next couple months.”
As for domestic broadcast plans, White confirmed he expects the move to happen in 2011 but added: “We are working on some things right now. I just can’t talk about it at all because we are right in the middle of it.”