The Parents Television Council announced Tuesday that it is joining forces with drug companies to publish a schedule of advertisements for erectile dysfunction drugs in an effort to help parents plan their kids’ TV viewing, James Hibberd reports in The Hollywood Reporter.
The schedule is designed to ensure that parents can keep their children from being exposed to the ads. Eli Lilly & Co., which makes Cialis, and Pfizer, the company behind Viagra, are on board with the plan, according to the story.
“This is an important first step in addressing the concerns many parents have about advertisements for erectile dysfunction drugs,” said Tim Winter, president of the PTC.
Among the shows airing Viagra ads this week: “60 Minutes – Sports Desk” on CBS, NFL programs on CBS and NBC, and various late-night shows, including CBS’s “Late Show,” NBC’s “Tonight Show” and “Jimmy Fallon” and ABC’s “Nightline.”