Ad Spending Projected to Continue Rising, But Rate of Growth Will Slow

Dec 20, 2010  •  Post A Comment

There’s good news and bad news on the advertising front, with ad sales expected to rise next year, albeit at a slower rate than in 2010, reports Advertising Age.

Marketers in 2011 will increase their U.S. ad spending by 2.8%, based on the average of forecasts from three top media agencies. That’s down from the 3.2% growth rate seen this year, the story points out.

Worldwide ad spending will jump 5.3% next year, but that’s below the 5.9% seen in 2010, the story says.

The averages come from forecasts from Interpublic Group of Cos.’ MagnaGlobal, Publicis Groupe’s ZenithOptimedia and WPP’s Group M. Still, 2010 turned out to be a healthier year than many had thought a year earlier, when forecasters had predicted 2010 would provide flat to slightly down ad spending, the article notes.

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