Upset About Helmet-to-Helmet Tackle in Toyota Ad, NFL Complains and Ad Gets Changed

Jan 20, 2011  •  Post A Comment

The day after a Toyota ad aired on Monday Night Football that showed a helmet-to-helmet tackle, the National Football League called the automaker with a request that the part of the ad showing the tackle be changed, reports Reuters.

Toyota re-edited the ad to take out the offending image, and the ad remains on the air, the story notes.

In the commercial, as shots of football players and brain scans are shown, Wake Forest University professors talk about using Toyota technology to help understand and prevent brain injuries. The ad raises the sensitive topic of concussions in the sport, which have come under heavy scrutiny, the article notes.

"From time to time, we will address an ad that portrays our sport unfairly," said NFL spokesman Brian McCarthy.

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