The world’s most famous Virgin has made a first-look deal with E! Entertainment Television.

Sir Richard Branson’s Virgin Group has a new production division called Virgin Produced, and it is that entity that has "forged a multiyear first-look development deal in which E! will have exclusive rights to all Virgin Produced reality series development, it was announced today by Lisa Berger, EVP, Entertainment Programming for E!. Virgin Produced is led by Branson appointed CEO Jason Felts and Chief Creative Officer Justin Berfield."

The announcement was put out jointly by E! and Virgin Produced.

In the written announcement E’s Berger said, "“Having developed series with Jason and Justin at their former company J2TV, I’m truly excited about the new project ideas their team at Virgin is developing and think both brands are truly symbiotic.” 

J2TV produced the 2005 reality series "Filthy Rich: Cattle Drive for E in 2005.

If Berfield’s name sounds familiar, it should. He’s also an actor who is probalby best known to TV audience for playing Malcolm’s brother Reese on "Malcolm in the Middle."