The controversial Super Bowl commercials from Groupon, including the Timothy Hutton spot about Tibet, that became the target of viewer complaints, will be changed, reports the New York Times’ Media Decoder blog.
As we previously reported, the ad from Groupon showed Timothy Hutton using a coupon for Tibetan food after first talking about the problems of Tibet’s people.
While the ads were meant to spoof celebrity do-gooders while also raising money for serious causes, the three commercials that ran on Fox on Sunday didn’t mention the charitable component, the New York Times points out.
That led some viewers to complain that Groupon was insensitive and callous, it adds.
Now the commercials will end with the phrase, "Support the cause at savethemoney.org," the story notes.
It points out that the commercials have been parodied by Conan O’Brien and other comedians, with O’Brien running a fake Groupon ad on his TBS show that made light of the 1937 explosion of the German airship Hindenburg.