At 10 PM, Viewers are Choosing Cable Over Broadcast. They Shore Are

Feb 21, 2011  •  Post A Comment

The ten clock nightly hour on TV used to be owned by the broadcast networks. No more, writes Bill Carter in the New York Times.

"For most weeks this winter, about six million viewers 18 to 49 (the prime age group for most advertising sales) have flocked to “Jersey Shore,” a number that would constitute a blaring hit by almost anyone’s measure.  Nothing at 10 on any broadcast network on any night of the week comes anywhere near that six million figure. In fact, fewer than five shows in all of the rest of television (other than sports) have averaged that many young-adult viewers this season."

Carter also cites the success of "Pawn Stars" on the History Channel, "along with other 10 p.m. cable successes like “The Game” on BET, “Teen Mom” on MTV, “Tosh.0” on Comedy Central and “Real Housewives of Beverly Hills” on Bravo, all of which are thriving at 10. In that 18 to 49 age group, of the top 15 shows on cable television last week, eight played in the 10 p.m. hour."

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