One of Rupert Murdoch’s sons is the subject of a long proflle in yesterday’s Feb. 21, 2011, Sunday New York Times.

The piece, by Tim Arango, is about James Murdoch, 38. With Rupert now 80-years-old, the article says, "James Murdoch is trying to succeed at the company his father built, but he is a very different character: more blunt, more bureaucratic and less able to smooth ruffled feathers. He has his father’s aggressiveness but not his tactical sense or temperance."

The story adds, "Through nearly two dozen interviews, on and off the record, with people who have worked directly with him or are close to him personally, a portrait emerges. It suggests an aggressive, ambitious executive who has cemented his stellar reputation in the pay-television business in Asia and Europe, who at times has made assertive plays for expanding his power base within the company, who has nurtured a brand of conservative politics that often puts him at odds with the profit center that is Fox News, and who has shown an eagerness to play in the corridors of power in ways noisier than his father’s more subtle maneuverings."

The article also noates that James, who works from a standing desk in his office in London, got high marks for running Star in Asia. "According to Media Partners Asia, a consulting firm, the News Corporation’s Asian businesses will generate $1 billion in revenue and $250 million in operating profit this year. When James Murdoch joined Star, the News Corporation was losing money in Asia. (This year, executives say, the company’s television business in India could generate more profit than News International over all. It is a stark metric that underscores the declining importance of newspapers, and the rising importance of pay TV, in the company’s general financial health.)"