Kmart Gets Its Own Game Show

Feb 15, 2011  •  Post A Comment

A new game show on Spanish-language Univision not only includes Kmart in its title but also takes place on a set that replicates a Kmart store, reports Advertising Age.

Called "Arrasa con Todo con Kmart," or "Sweep It All With Kmart," the show represents Kmart’s growing focus on Hispanic consumers and Univision’s increasing openness to branded entertainment, the story notes. Kmart is even mentioned in the show’s theme song.

The show debuted Feb. 12 in an hour-long slot and featured Kmart products from Hispanic-oriented lines such as Selena Gomez-branded clothing, the story notes.

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