Obama Administration Is Considering Revamp of TV Content Ratings Through V-Chip Overhaul

Feb 28, 2011  •  Post A Comment

The Obama administration is considering revamping the country’s television content ratings system, possibly including alternatives from parental and religious groups that want more rigorous standards, reports the National Journal’s David Hatch.

The story notes that the V-chip, installed in all TV sets with screens that are at least 13 inches, is key to the overhaul, and that the office of Federal Communications Commission Chairman Julius Genachowski has been contacting groups concerned about the issue.

The move would update a 14-year old television-ratings system, which ranks shows with icons such as TV-MA, and likely meet the approval of Republicans and Democrats with a conservative bent, the story adds.

The V-chip, which was introduced in 1999, has been criticized both as too outdated for today’s viewers, as well as being an service that many viewers find confusing or unfamiliar, the article adds.


  1. For clarity, I suggest you say “TV content ratings” in your headline and lead sentence.
    Leaving out “content” could cause the erroneous conclusion that the government wants to change the system of ratings that measures TV viewing.

  2. Odd priorities. Libya is shooting its own people. Pirates are killing Americans. But our golfer-in-chief wants to rearrange the chairs atthe FCC. We might as well have Eisenhower back as President.

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