A survey from PricewaterhouseCoopers suggests that one simple step–perhaps even an obvious one–might go a long way to deterring consumers from piracy of television shows and movies, according to Bloomberg News.
That step would be to lower prices. The study found that people who admit to piracy say they are unwilling to pay more than $1 for TV shows and $3 for movies.
The survey also found that 81% of people who admit to stealing shows and films say they’re unlikely to stop, with 40% indicating they’ll likely start pirating content on mobile devices in the next six months.
“Aside from the traditional reason of price, leading factors driving illegal consumption of film and television content include consumers’ desire for earlier access, a perception that ‘everyone is doing it’ and the proliferation of free content available online,” the company said, according to the story.