Time Warner Chief Executive Jeff Bewkes is planning an aggressive push in video-on-demand to fight Netflix, reports the Los Angeles Times’ Company Town blog.
In a conference call with analysts on Wednesday, Bewkes said that the "digital transition in film" was "arguably the area of our business going through the most change right now," teh article says.
He said that the rise in consumer use of Netflix and Redbox means it’s a "good time for us to re-evaluate the terms [of deals.] In our view, the current pricing in windows is not really commensurate with the value those kinds of availability of our films are extracting."
He discussed extending the period the two companies wait for Warner Bros. releases, currently at 28 days, in order to increase DVD and download sales, as well as to get higher payments from them, the story notes.