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…And Ad Buyers’ February Craziness Has Led To March Madness Practically Selling Out

Mar 2, 2011  •  Post A Comment

The NCAA men’s college basketball tournament–better known as March Madness–has almost sold out all of its commercial time, reports Brian Steinberg in Advertising Age.

According to John Bogusz, executive vice president of sales and marketing at CBS Sports, and Jon Diament, executive vice president of ad sales and marketing at Turner Sports, the tournament is almost sold out of both digital and TV inventory, although some time has been set aside in reserve, the story says.

Turner’s TNT, TBS and TruTV are joining CBS in carrying the games and selling the commercial time, it notes.

The article adds that advertisers will add up the ratings points of broadcasts across the networks, while the networks need to find a contingency plan if ratings fall short of their pledges to advertisers.

In previous years, CBS made up shortfalls through other sports broadcasts on CBS, it notes. 

To read Brian’s full story, please click here.

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