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Alert Hallmark Cards! Turner and NCAA, To Promote March Madness, Have Declared the First Ever ‘National Bracket Day’ (Hey, Considering How Much Time We Spend at Work Watching the Early Round Basketball Games, It Might as Well Be a Holiday…)

Mar 2, 2011  •  Post A Comment

"Turner Sports, in conjunction with the NCAA, announced today the launch of a series of interactive initiatives to promote the first-ever National Bracket Day™ on Monday, March 14. The day is designated to celebrate the upcoming NCAA Division I Men’s Basketball Championship and urge fans to fill out their brackets before the first round of the tournament begins on Tuesday, March 15 on truTV."

So reads an announcement by Turner Sports and the National Collegiate Athletic Association.

The announcement continues, "The nationwide National Bracket Day outreach will feature a deployment of street teams distributing brackets in major markets and on key college basketball campuses around the country, expert tips on a live one-hour bracket special on March Madness on Demand (MMOD) on NCAA.com and a larger-than-life Bracket Lounge inside New York’s Time Warner Center that will serve as the epicenter for National Bracket Day. Brackets and expert breakdowns of each region will also be available online via NCAA.com, SI.com and CBSSports.com. "

Our favorite part of the release is its last line: "The NCAA strongly believes college sports should be appreciated for the benefits related to the participation of student-athletes, coaches and institutions in fair contests, and not the amount of money wagered on the outcome of the competition."

Uh, yeah, sure.

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