Big Syndication Winners in February Sweeps Were ‘Family Guy,’ ‘TMZ’ and ‘Jeopardy!’

Mar 16, 2011  •  Post A Comment

The big syndication winners in the February sweeps were Twentieth’s "Family Guy," Warner Bros.’ "TMZ" and CBS Television Distribution’s "Jeopardy!", with the latter being helped by the computer-versus-human battle created by IBM’s Watson, reports B&C.

"Family Guy" jumped 25%, with TMZ increasing by 17% and "Jeopardy!" jumping 16% from last November. The story notes that it’s best to compare this February’s sweep to November because the year-earlier period’s ratings were distorted due to the broadcast of the Winter Olympics on NBC.

The piece notes that four out of the five game shows improved from sweep to sweep, with only Twentieth’s "Are You Smarter than a Fifth Grader" dropping in ratings, with a 10% declined to a 0.9 sweep average.

On the talk show front the story said, "Talk was up across the board, with six shows showing improvement over November and the rest of the field flat. In the last February sweep for both Oprah Winfrey and Regis Philbin, CTD’s ‘Oprah’was flat at a genre-leading 5.6, while Disney-ABC’s ‘Live with Regis and Kelly’ gained 12% to a 2.8 for a third-place finish.

"CTD’s ‘Dr. Phil’, the second-highest-rated talk show, grew 3% to a 3.1. Sony’s ‘Dr. Oz’ was flat at a 2.4, tying Warner Bros.’ ‘Ellen,’ which improved 4%. NBC Universal’s ‘Maury’ picked up 5% to a 2.1. CTD’s ‘The Doctors’ saw a healthy 6% rise to a 1.9 and jumped 22% among women 25-54. CTD’s ‘Rachael Ray’ ratcheted up 6% to a 1.7. NBCU’s ‘Jerry Springer’ and ‘Steve Wilkos’ and Debmar-Mercury’s ‘Wendy Williams,’ currently competing in ABC’s ‘Dancing with the Stars,’ all were flat at a 1.4, 1.4 and 1.1, respectively."

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