CMT announced Tuesday that it is launching a TV movie division, CMT Original Movies. Mary Beth Cunin, CMT’s senior vice president of programming, said in a statement that the new division will skew toward creating romantic comedies and music-driven films for the cable net.
The CMT Original Movies franchise kicks off with two summer movies: "To The Mat" (working title), starring Ricky Schroder and Laura Bell Bundy, and "Reel Love," starring singer LeAnn Rimes. Both films will be produced by Entertainment One Television.
"We’ve had great ratings success programming with acquired theatrical romantic comedies," said Cunin, "so it is only natural for us to create original stories that are tailor made for the CMT audience."