"Sony is looking at the possible distribution of films via social networks or other methods similar to a Facebook-Warner deal announced this week, according to an executive," reports The Hollywood Reporter.
The executive is John Calkins, executive vp global digital and commercial innovation at Sony Pictures Home Entertainment.
According to the story, Calkins said, "Trying to sell a film rental on Facebook like Warners is doing with The Dark Knight could help reach beyond existing fans of a film or franchise, Calkins argued."I think it’s a great first step to begin what eventually turns into more social distribution of titles to people that maybe weren’t already fans," he said. "So, it’s both marketing and distribution. In that context, he argued: "Why are we running theatrical trailers without ‘buy’ buttons? I think at some point that starts to happen."