‘Idol’ Rises 11%, Lifting Fox to Another Easy Win in Thursday Ratings

Mar 25, 2011  •  Post A Comment

CBS’s live coverage of the NCAA Men’s Basketball Tournament remains a wild card in the Thursday night ratings, with numbers expected to change, but overnight figures showed Fox safely in the No. 1 spot as “American Idol” was up 11% in adults 18-49, TVbytheNumbers.com reported.

Fox wound up with a 4.4 average rating for the night in the 18-49 demo, better than ABC’s 2.8 average and NBC’s 2.1. Fox also had a comfortable lead in total viewers, averaging 14.8 million to 8.5 million for ABC and 4.7 million for NBC.

At 8 p.m. "American Idol" had a 6.2 average rating in the 18-49 demographic, ahead of CBS’s NCAA basketball coverage, which had a 2.4 in the same demo. ABC’s "Wipeout" followed with a 2.2 and NBC’s "Community" and "Perfect Couples" had a 1.8 and a 1.6, respectively, all in the 18-49 demo.

At 9 p.m. ABC’s "Grey’s Anatomy" logged a 3.6 in the 18-49 demo, while NBC’s "The Office" and "Parks & Recreation" had a 3.4 and a 2.5, respectively, in that demo. CBS’s NCAA basketball coverage had a 2.2 in the same demo.

The 10 p.m. hour was taken by CBS’s college basketball with a 2.9 in the 18-49 demo, better than ABC’s "Private Practice" with a 2.7 and NBC’s combination of "30 Rock" and "Outsourced" with a 2.0 and a 1.5, respectively, all in the 18-49 demo.

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