Lifetime Show Draws 4.2 Million Viewers for Season Premiere

Mar 7, 2011  •  Post A Comment

Lifetime announced that one of its shows drew a whopping 4.2 million total viewers for its season five premiere Sunday night, hitting a number of high marks in various demos.

The show is the drama series “Army Wives,” which was up 27% in total viewers from its season four debut in April 2010, the network announced. Additionally, the telecast was ad-supported cable’s No. 2 original drama season premiere of 2010-11 among women 18-49.

The show’s 3.2 household rating was up 23% from the previous premiere and was the network’s second-most-watched original season premiere of all time in key demos, including women 18+ (2.97 million) and adults 18+ (3.91 million), behind the second-season premiere of “Army Wives.”

The show’s lead-out, the similarly themed unscripted series “Coming Home,” also fared well, with the channel announcing triple-digit year-to-date time period growth. It was the network’s top all-new original unscripted series launch ever in key demos, excluding “Project Runway.”

“Coming Home” averaged 2.68 million total viewers, a 146% increase over Lifetime’s year-to-date average, the network reported.

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