‘March Madness’ Basketball Overrun Helps CBS Claim Sunday Ratings Win

Mar 28, 2011  •  Post A Comment

With coverage of “March Madness” running over by 17 minutes Sunday night, early ratings results for the Eye Network were jumbled and expected to change, TVbytheNumbers.com reported. But it was clear that CBS would win the night, as its prime-time programming appeared to get a bump from the NCAA Men’s Basketball Tournament.

At 7 p.m. the combination of the end of the NCAA game and "60 Minutes" logged an average rating of 3.75 in the 18-49 demographic, while "America’s Funniest Home Videos" averaged a 1.55 in the same demo for the hour.

At 8 p.m. CBS’s "60 Minutes"/"Amazing Race" combo had an average of 3.1 in the 18-49 demo, over ABC’s "Secret Millionaire," which averaged a 2.7 in the same demo, and Fox’s "The Simpsons" and "Bob’s Burgers," with a 2.8 and a 2.2, respectively. NBC’s "America’s Next Great Restaurant" trailed with mean score of 1.25 in the 18-49 demo.

At 9 p.m. CBS’s "Amazing Race"/"Undercover Boss" combined for an average of 3.2 in the 18-49 demo for the hour, while the first hour of NBC’s "Celebrity Apprentice" collected an average of 2.65 in the 18-49 demo.

The 10 p.m. hour was taken by hour two of "Celebrity Apprentice" with a 3.35 average in the 18-49 demo, while "Undercover Boss"/"CSI: Miami" on CBS had a mean score of 2.85 in the same demo for the hour.

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