Oprah Takes to Twitter to Drum Up Viewers for OWN

Mar 30, 2011  •  Post A Comment

Oprah Winfrey went on Twitter Sunday night to try to boost viewers for an episode of a show on her cable channel, OWN, reports The New York Times’ Media Decoder blog. The results, the story reports, are open to interpretation.

Winfrey took to Twitter to let her 5 million followers know that "Behind the Scenes" shifted to Sunday night from Friday night, the story notes. The episode of "Behind the Scenes," which tracks Winfrey during her final season of "The Oprah Winfrey Show," drew 372,000 viewers, representing a significant gain from the same period a week earlier, when it averaged 146,000 viewers.

The article points out, however, that in the hour preceding the promoted show, OWN drew 232,000 viewers, representing a gain of about 140,000 viewers, while "Behind the Scenes" had an average of 443,000 viewers during its first 10 weeks, when it aired on Friday nights.

The piece concludes that Twitter helped Winfrey gain viewers for the show’s new time period, but doesn’t account for all of the bump in the time slot’s viewers.

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