Advertisers are spending more than ever on broadcast and cable television networks, according to Advertising Age, which cites research from eMarketer.
TV is proving the richest media segment, with about 39.1% of all ad spending directed to the medium this year, the story notes. That compares with 38.6% in 2010.
The reason is the recovering economy, but the study also found that TV is growing at the expense of other media, most notably newspapers and magazines. "TV remains supreme because it’s still seen as a mass-reach vehicle that drives awareness," said eMarketer CEO Geoff Ramsey.