Some Viewers Are Finding March Madness Maddening Instead of Magical as Many Match-Ups Are Magnificent, But on Cable, Not Broadcast

Mar 18, 2011  •  Post A Comment

Some viewers are having trouble finding March Madness games on their local television stations, the result of the landmark $10.8 billion joint deal between CBS, TruTV, TNT and TBS, reports B&C.

The deal has "fallen like an off-balance, ill-advised three-point attempt for some CBS affiliates," the story notes. In Cincinnati, CBS affiliate WKRC-TV will air only one first-round game involving any of the four teams with local interest. All of the NCAA Championship games are airing either on CBS, cable or on CBSSports.com, but that doesn’t help viewers who don’t have cable or Internet or simply can’t find TruTV, the story notes.

 As TVWeek has previously reported, a Connecticut lawmaker is unhappy about the new TV arrangement for March Madness, and was lobbying to have the first-round game featuring the University of Connecticut moved from cable to network TV.

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