Sundance plans to double its nonfiction programming in 2011, reports B&C.

The idea, Sundance says, is to serve "poptimist" viewers — people who are between the mainstream and emerging culture, according to the article.

Sundance announced the plans at its upfront event for the media on Tuesday, the story says.

Seven new and returning series will roll out throughout 2011, helping to bring its nonfiction programming to between 75 to 80 hours, the story notes.

One new show is "Quirky," which tracks 24-year old Ben Kaufman, an entrepreneur whose Website Quirky.com helps sell new inventions. Another show, "Ludo Bites America," follows French chef Ludo Lefebvre and his wife Krissy as they set up pop-up restaurants across the country, the story says.