Sunday Ratings: CBS’s NCAA Overrun Shakes Things Up

Mar 21, 2011  •  Post A Comment

Overnight ratings for Sunday night were impacted by CBS’s coverage of the NCAA basketball tournament, which ran 19 minutes into the network’s prime-time schedule and offset the network’s programming for the rest of the night. But it appears that CBS won the night, according to TVbytheNumbers.com.

With the numbers still expected to be adjusted significantly when final figures are in, CBS averaged a 2.5 rating in adults 18-49, topping Fox’s 2.1 average, NBC’s 1.9 and ABC’s 1.7. CBS had a big lead in total viewers, averaging 10.9 million to 7.0 million for ABC, 6.3 million for NBC and 4.4 million for Fox.

At 7 p.m. the end of an NCAA game and CBS’s "60 Minutes" combined for a 2.0 average rating in the 18-49 demographic for the hour, up against all reruns.

At 8 p.m. CBS’s overlap of "60 Minutes" and "Amazing Race" collected an average of 2.5 in the same demo, over ABC’s "Secret Millionaire" and NBC’s "America’s Next Great Restaurant," with average scores of 2.4 and 1.2, respectively, in the 18-49 demo for the hour. At 8:30, Fox’s "Bob’s Burgers" rated a 2.2 in the same demo.

The 9 p.m. hour was won by Fox’s "Family Guy" and "Cleveland Show," with a 3.4 and a 2.7, respectively, in the 18-49 demo. CBS’s "Amazing Race"/"Undercover Boss" averaged a 2.7 and NBC’s first hour of "Celebrity Apprentice" had a 2.4, both in the 18-49 demographic. ABC’s special premiere of "Shark Tank" earned a 1.9 in the 18-49 demo for the hour.

The 10 p.m. hour was taken by hour two of "Celebrity Apprentice," with a 3.2 in the 18-49 demo for the hour, over "Undercover Boss"/"CSI: Miami" on CBS, with a 2.7 average for the hour in that demo, and the season finale of ABC’s "Detroit 1-8-7" which had a 1.1 in the 18-49 demo for the hour.

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